Initially, this Japanese company founded by Kihachiro Onitsuka was called Onitsuka, after the founder`s surname. After jumping west, they decided to create a new, more commercial name outside of Japan, so they chose ASICS. It means Anima Sana In Corpore Sano, a Latin expression often called Mens sana In corpore sano. The Spanish translation is “A healthy mind in a healthy body”, a motto closely related to education and sport. Football, handball or volleyball are just some of the sports associated with the Hummel brand. But what does its name mean? The company was founded in Germany, but years later it became a Danish brand. Its name is the German word hummel, which is translated into German as “bumblebee”. That is why its logo is sometimes represented by this insect. What does Karl Kani, one of the retro streetwear brands, really mean? Well, the first part, “Karl,” comes from the name of Carl Williams, the creator of the brand. In terms of “Kani”, this is a distortion of the question “Can I?”, translated as “Can I?”, as Williams has often wondered if he would be able to create his own empire in fashion. If you want to know more about the brand, don`t forget to visit the article about Karl Kani. The sports footwear and footwear brand adidas was born in Germany, in a small village in Bavaria.
It was founded by two brothers who had a shoe factory together, but later they separated for personal and financial reasons and each opened their own factory. This is how adidas and Puma were born. Another coincidence was Under Armour. Kevin Plank said the brand would be called Body Armor, but his brother misheard it and understood Under Armor. In the end, this name stuck, changing the spelling from Armor in American English to Armour in English from England. Body Armor means “armor” in English, while Under Armour can be adapted to “under armor” or “under the breastplate”. The meaning of Ivy Park is very interesting. Beyoncé, the artist behind the brand, wanted to highlight her origins and personal history. That`s why “Ivy” comes from the name of her daughter Blue Ivy Carter, while “Park” refers to Parkwood Park, a Houston park where the singer trained.
It`s funny how a mistake can lead to a globally recognized name. This Italian company was originally dedicated to socks. There was an incident in the manufacture of one of the packages, and they were reintroduced some time later with the letter “K” to indicate that they were the correct ones. People started associating the letter with the brand and eventually decided to call themselves Kappa, which is the Greek name for the “k”. We tell you the whole story in a special article. The Columbia brand was born in Portland, Oregon. It`s a label closely associated with nature and outdoor sports, so its name is probably a tribute to the Columbia River or Columbia Plateau in Oregon. Although the brand originated in Newcastle in the UK, it was decided to choose a German name for the company name. Berghaus means “mountain house” in German. This makes sense since their specialty is clothing for outdoor activities, especially climbing or hiking. While most already know where Jordan`s name came from, it never hurts to remember him. This brand of the Nike group has chosen the surname Michael Jordan as its name.
In fact, even the Jumpman logo is the silhouette of the basketball player. Towards the end of 1967, the already well-known brand of sports shoes decided to launch its first sweatshirt. Later in 1970 and with the start of the World Cup in Mexico, the company developed the first of many official balls that FIFA used during the World Cup. Its design was intended to make it more visible on black and white TVs, its name was TELSTAR (the TV star). The name Timberland is another example of his passion for nature and outdoor activities. The word translates as “forest”, but not just any forest, but the one used to obtain wood. It is likely that not everyone knows the origin of his name. The name Adidas has its history. It all started with two brothers named Adolf and Rudolf Dassler, pioneers in the production and sale of sportswear in Germany. The company they founded was called “Geda” Gebrüder Dassler Schuhfabrik and was located in Herzogenaurach, Germany. Each of them would take care of a part of the business.
Adolf, known as Adi, was responsible for the design and production of sports shoes and Rudolf for a more commercial and commercial environment, but the relationship between the two was not good.